From accounts to the warehouse - is your whole business sales-orientated?

Whether you have a few part-time employees or 50 or more full time staff, ensuring that all of them can 'sell' will boost your bottom line.

The days of the lone, travelling salesperson, relying on their wits and the gift of the gab, are long gone. Sales is now a team effort. From admin and accounts to those in distribution warehouses, everybody must join the designated sales people in an organisation in ensuring that no opportunity at a sale is missed.

When a phone call comes into your workplace and the sales manager is busy, the person taking the call can, depending on the nature of the call, turn into the company's main sales representative. This doesn't necessarily mean they will have to close a deal, but they must ensure that a sales opportunity isn't lost, and this means identifying that there is a sales opportunity to begin with.

Business leaders therefore have a duty to ensure all of their staff are confident and able to deal with a query from a customer. How to ensure this is the case can be the challenging part for many.

On Thursday 26 February, sales expert Max Barbour will deliver a workshop on 'Maximising Team Performance' as part of Buckinghamshire Business First's 'Focus on Sales' series. This is a must-attend event for businesses of any size, if you are a business leader with responsibility over sales targets and looking to improve performance of key staff members or a professional services company such as a solicitors or accountants that requires staff to convert inquiries into new business.

You will learn how to embed a sales culture across your business, how to hire and retain the right staff and develop happy, confident, motivated staff that make intelligent decisions along the sales process.

Then on Thursday 26 March, Max will deliver a second workshop – 'Mastering Sales Techniques to Ensure Success'.

So, if you are looking to improve your confidence and professionalism in sales, create long lasting relationships with the right clients and ensure that you are able to identify and capture opportunities when they arise - this workshop is perfect for you. The workshop will be ideally suited to established small business owners - 'Solopreneurs' - who are looking to hone their sales processes and techniques.

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