Having a strong online presence will let everyone know that your business is there. So, get onto the web and show your customers where you are!

Online advertising is one of the more obvious ways to really boost your business's profile. This can generate immediate results with an increase in visitors to your website. Think about where to advertise online. What type of websites would your customers visit? Do an online search for keywords and phrases that customers would use if they were searching for you. Could you advertise on the websites that come out top on the search results, assuming they aren't competitors?

On this topic; if you want your business to be visible on search engine results page, look into Search Engine Optimisation (SEO) and tools such as Google AdWords. Utilising these will increase the number of people who visit your site and are relatively easy to set.

We all know that marketing doesn't come for free, so if you don't want to pay for something that may not produce any results, try pay-per-click advertising. With this, you only pay when someone clicks on your advert to visit your site.

Remember that location is more important than style. An award-winning piece of graphic design placed on a website that has nothing to do with your type of business will be far less effective than a simple box giving relevant information on a relevant webpage.

When communicating with customers online, whether through videos, adverts, blogs or content, be aware about how you do so. Whether on your website or social media, speak in a tone that matches your company's values. The most eye-catching online campaigns tend to be humorous, but funny doesn't win in the long run, being human does.

Although online marketing isn't free, there are ways to reduce the costs.

The Get Online, Trade Online (GO-TO) voucher scheme is available to small and medium sized business based in Buckinghamshire who want to get online, trade online or promote online. The £150 GO-TO voucher has to be used towards a project worth a minimum total value £350 and can be used to contribute towards the costs of:

• Marketing to customers online
• Building a website
• Taking payment online
• Engaging with customers through social media (or towards a consultancy to help you)
• Becoming efficient with online finance
• Staying safe online
• Training your staff in digital skills
• Securing Customer Relationship Management software.

One voucher per company is available and this can be backdated to 24th November 2014.

So, get your online marketing campaign off to the best possible start with the help of a GO-TO voucher. To find out more about the scheme, including a list of digital suppliers who can help, please visit www.bbf.uk .com/business-support/do-more-online.

You can also access handy guides and resources on topics from online finance, social media and cyber security by visiting our Do More Online web pages: http://www.bbf.uk.com/business-support/do-more-online/do-more-online-resources

If you want to hear more about GO-TO vouchers in person, Buckinghamshire Business First will be on hand at events in Saunderton on 24 February to provide all the information necessary. These are two events on making the most of social media, which is one of the areas the GO-TO vouchers apply towards. There is one event in the morning and one in the afternoon although you don’t have to attend both!